Tourism System

In order to achieve its goals, the USAID-STAR program will implement a system-wide approach for achieving large-scale change.  SCALE® combines best practices from various disciplines to catalyze and support concurrent and sustainable collaborative action toward common goals by as many stakeholders in the system as possible ⎯ individuals, groups, organizations, businesses, institutions, partnerships, and coalitions.

SCALE® also strengthens the communication and working relationships among these stakeholders to create a network of interconnected interests and actions.  By achieving these intermediate outcomes of collaborative action and strengthened working relationships among local stakeholders, the STARS program increases the likelihood of successful sustainability, ensuring that the nucleus of action is with the local stakeholders and not the project itself.

The SCALE® process will provide the GSTA, USAID/Uganda, and key Ugandan stakeholders with a common road map to initiate, implement, and evaluate this system-wide approach. The USAID-STAR team will help to reconcile the tension between natural resource conservation, environmental protection, and economic development by using a proven flexible and effective approach that creates consensus among multiple (and sometimes opposing) stakeholders.

An overarching goal of the USAID-STAR team will be to help Ugandans develop a shared vision of what tourism development and expansion should look like, prioritize specific tourism-related problems and solutions, establish goals and objectives, develop integrated tourism plans that describe roles and responsibilities of each cluster and institution (public, private, donor, academic, NGO, or CBO), and jointly design and implement specific interventions, activities, or pilot projects. The end result is that stakeholders become committed to implementing action plans created together, thus translating ownership of the program into local leadership structures while still ensuring support from the program team.