In recent months, USAID-STAR has worked closely with Uganda Wildlife Authority (UWA) to produce an array of materials for the promotion of Queen Elizabeth National Park (QENP) as a key destination within Uganda.

Promoting Uganda through the Destination Uganda Marketing Scheme

In recent months, USAID-STAR has worked closely with Uganda Wildlife Authority (UWA) to produce an array of materials for the promotion of Queen Elizabeth National Park (QENP) as a key destination within Uganda.  In this process, USAID-STAR and UWA created a comprehensive sales manual for the park and the businesses in and around it.

These were copied onto branded DVDs as well as other marketing materials including the Uganda Tourism Board (UTB)’s ‘Destination Uganda’ guide, Birding Uganda, Pearls of Uganda Sales Manual, and Aziz Azion’s “Oh Uganda” music video. Four hundred copies were carried by UWA representatives attending the World Travel Market in London in the first week of November to market Uganda and QENP. All stakeholders hope that these efforts will attract more travelers to Uganda and its unique destinations, such as Queen Elizabeth National Park.

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